Gavin Newsom: The Sustainability Movement

December 21, 2010 by admin
Filed under Going Green

San Francisco Mayor Gavin Newsom is interviewed by Current Green’s Leah Lamb on his run for Governor. This introductory segment discusses San Francisco’s leadership role in sustainability and the environment, and how Newsom and other mayors need to be held accountable to the environment.

Tags: Gavin, Movement, Newsom, Sustainability

Understanding The “Green” Movement in Your Marketing Efforts

November 18, 2010 by admin
Filed under Going Green

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Understanding The “Green” Movement in Your Marketing Efforts

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Understanding The “Green” Movement in Your Marketing Efforts

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Understanding The “Green” Movement in Your Marketing Efforts

By: Colette Chandler

About the Author

Colette Chandler can help your business market to the emerging green consumer. Learn more about her October seminar at http://www.howconsumertrendsdriveprofits.com

(ArticlesBase SC #50227)

Article Source: http://www.articlesbase.com/ – Understanding The “Green” Movement in Your Marketing Efforts

Companies, cities and individuals are getting involved in the green movement. They are doing there part to keep the environment healthier by reducing humans’ impact on the land, using recycled metals and nontoxic substances, organic gardening, adding more green space, building using environmentally friendly materials and more.

An increasing number of businesses are beginning to see it as a market advantage, especially when you consider organic foods is one of the fastest growing markets.

Here are some reasons that organizations and businesses have moved in that direction:

Employees care
o According to a recent survey by progressive community network Care2, 48 percent of employees say they would work for less pay, if they could work for a socially responsible company. And they would work hard; according to the survey 40 percent of employees would be willing to work longer hours for a job at a socially responsible company.
Research dictates they need to be concerned
o Turner Construction company conducted a study that revealed more than 70% of executives believe that green buildings enhance student performance.
Environmental groups are forcing companies to become more responsible
Due to pressure from environmental groups, now the top 30 banks have stopped funding environmentally and socially irresponsible corporations and have become more “green.”
Competition from other environmental activities pressures companies to change their marketing initiatives
Levi’s is introducing its 100% organic jeans this fall.
Nike is making organic sportswear and talking about becoming a responsible citizen.
A growing number of retailers are experimenting with more environmentally sensitive and energy efficient stores.
McDonald’s started serving Fair Trade Certified™ coffee in 658 of its restaurants in New England and Albany, NY. These locations switched 100 percent of their coffee products over to Fair Trade Certified™ organic coffee from Newman’s Own Organics, roasted by Green Mountain Coffee Roasters. They started this as a regional launch and with a goal of expanding it across the country.

Even more so, companies are starting to recognize that they need to be concerned with the triple bottom line-how they make decisions based upon the economic, environmental and social impact.

Unfortunately, the majority of people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics. This is only part of the equation. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

Here are some of the things you can do to incorporate the green movement into your marketing efforts:

When manufacturing your products – consider using recycled materials for packaging and incorporating organic fibers or other materials. Once you have changed the way you manufacture, then make sure to make people aware that your product packaging or materials are made using natural materials that do not harm the environment.
When renovating or building new – consider choosing alternative, environmentally sound building materials and using more insulation to minimize energy use. Make people aware that you’re a company who practices socially responsibility.
Designate a place to recycle for both your internal and external employees as Staples does. They promote recycling programs at its stores for printer cartridges and consumer electronics.
Identify local and global causes where your company and employees can get involved and make a difference in the environment. o Consider the efforts of Clif Bar Co., which was aware of scientific predictions of global warming and how it would diminish the snowpack by up to 70 percent in western U.S. coastal mountains over the next 50 years. Last winter, it launched a campaign to help ski resorts, skiers and snowboarders combat global warming. Research dictate consumers care about the environment. Even in the Midwest, consumers feel the same-eight-four percent of general consumer population indicate they care about protecting the environment, according to the Ohio Health and Wellness Research Report©, a research report by The Marketing Insider found in its August 2005 survey of 1,100 consumers in Ohio. They want to know that companies care as well and the only way they can know is if you tell your story.

Retrieved from “http://www.articlesbase.com/marketing-articles/understanding-the-green-movement-in-your-marketing-efforts-50227.html”

(ArticlesBase SC #50227)

Colette Chandler -
About the Author:

Colette Chandler can help your business market to the emerging green consumer. Learn more about her October seminar at http://www.howconsumertrendsdriveprofits.com

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Article Tags:
green consumer, consumer marketing, consumer awareness, marketing

Herman Miller Designs Furniture for the Green Hospitals Movement

November 18, 2010 by admin
Filed under Going Green

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National “Green Paddle” Award Goes For Los Angeles River Conservation
A sub rosa river expedition down the Los Angeles River, which helped win federal Clean Water Act protections for the much-derided river, leads to national recognition for George Wolfe and his organization L.A. River Expeditions — the 2010 ‘Green Paddle’ award recipient. The American Canoe Association presents the award annually for “outstanding contribution to paddlesport by protecting America’s …

cnn – puma car – green movement

September 29, 2010 by admin
Filed under Hybrid Cars

3 Comments

I know that this is part of the deceptive green movement, however, this has to be the coolest vehicle ever made. seriously, I will be getting one of these. Testing GMs two-wheeled vehicle 5:42 GM and Segway have created a two-wheeled electric vehicle. CNNMoney.com’s Peter Valdes-Dapena gets a test drive.

Tags: Green, Movement, puma

Tina Gerhardt: Germany’s Burgeoning Anti-Nuclear Movement Promises to Derail Merkel’s Energy Policy

September 27, 2010 by admin
Filed under Going Green

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UNDP inaugurates two ‘green’ projects
BEIRUT: Two “green” projects were inaugurated in the south of the country on Thursday as part of a United Nations Development Fund (UNDP) ART Gold drive to reverse Lebanon’s environmental degradation. Solar panels fitted to the roof of public hospital in Meis Jabal, as part of the “Increasing Energy Efficiency and the Application of Renewable

Eco Friendly Products and the Green Movement

September 7, 2010 by admin
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Eco friendly products are goods and services that were manufactured with the idea that the process of producing and distributing them will not have a negative impact to the environment. Increasing awareness and concern for the environment has been affecting a lot of industries, with the “green” movement and ideals seeping into the collective consciousness of the buying public. There are many people who want to make a contribution, no matter how small, to protect the environment, which is actually a very good thing.

As a result of the public’s efforts to be more environmentally friendly, Eco friendly products can now be found everywhere from online stores to actual stores at the mall. To be called eco friendly, a product, such as clothes and accessories, must be made up of materials that were created and manufactured from organic materials. For example, cotton is the most predominantly used material for clothing. When growing cotton, the farmers sometimes used pesticides to protect the quality of the cotton. For eco friendly purposes, this has to be done away with. Pesticides should not be used in the production of cotton. The large-scale production and use of materials such as rayon has been a leading cause of environmental problems like deforestation. In keeping with the efforts of trying to maintain the ecological balance, several alternatives are being pursued to protect the environment. Chemicals, such as dye used for coloring the fabric, should also be scrapped. These chemicals are harmful to the environment and can also be detrimental to people’s health. If the fabrics and textiles made for manufacturing clothes can be produced without dyeing, thus eliminating the use of harmful chemicals, then it will be much better for the environment and the public. Moreover, the fabric should also be made to be more long lasting. If the clothes easily become old and worn out, disposing them can be an environmentally problematic option because these materials do not decompose easily. They will keep filling up garbage dumps and contribute to pollution and waste. Therefore, Eco friendly products must be made of strong and renewable materials. Recycling is also a considerable option. Clothes can either be made from recyclable plastic bottles and reusable fabrics. The above-mentioned processes may be small things compared to the wide-scale environmental issues but the tiniest things can have a huge impact if this is to be taken seriously. Fortunately, although the eco friendly production of cloth products and other accessories is still relatively new, it already has gained much popularity that even the most famous designers and fashion world’s who’s who are increasingly being swayed into promoting and supporting the go green movement.

However, protecting the environment is not the only objective of eco friendly campaigns. They also protect the rights of individuals for fair trade. Eco friendly products, besides being in most part organic, must also come from manufacturers that provide their workers with genuinely fair and decent working environment. They must be working in comfortable conditions and are being paid fair wages according to their hard work.

For an assortment of eco friendly products , please visit the at home shopping mall MerchantLand.com. We provide safe and secure shopping, insightful consumer product reviews and daily discount on your favorite brands.

Tags: Friendly, Green, Movement, products

Why are green industries criticized for profiting off of the environmental movement?

May 4, 2010 by admin
Filed under Going Green

6 Comments

I see many posters on here criticizing Gore and other green movements for profiting off of the idea of greening our environment. If the market calls for it, and people are demanding greener products why are some conservatives against this form of capitalistic venture?
seen, not see

Tags: criticized, Environmental, Green, Industries, Movement, Profiting

Movement urges Agawam to go green

March 28, 2010 by admin
Filed under Going Green

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University leads green charge
Going green isnt a new concept for the University of Wisconsin-Oshkosh.

Simple Living: Lifestyle, Wealth, Consumerism, Spirituality, Quality Time, Sustainable Development, Frugality, Anti-Consumerism, Downshifting, Car-Free Movement

March 27, 2010 by admin
Filed under Going Green

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Product Description
High Quality Content by WIKIPEDIA articles! Simple living (also referred to as voluntary simplicity) is a lifestyle characterized by minimizing the “more is better” pursuit of wealth and consumption. Adherents may choose simple living for a variety of personal reasons, such as spirituality, health, increase in ‘quality time’ for family and friends, reducing their personal ecological footprint, stress reduction, personal taste or frugality. E. F. Schumacher summarized it by saying, “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.”[cite this quote] Others cite socio-political goals aligned with the anti-consumerist movement, including conservation, degrowth, social justice and sustainable development. According to Duane Elgin, “we can describe voluntary simplicity as a manner of living that is outwardly more simple and inwardly more rich, a way of being in which our most authentic and alive self is brought into direct and conscious contact with living.

Order Simple Living: Lifestyle, Wealth, Consumerism, Spirituality, Quality Time, Sustainable Development, Frugality, Anti-Consumerism, Downshifting, Car-Free Movement

Tags: AntiConsumerism, CarFree, Consumerism, Development, Downshifting, Frugality, Lifestyle, living.., Movement, Quality, Simple, Spirituality, sustainable, Time, Wealth

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Gavin Newsom: The Sustainability Movement

Understanding The “Green” Movement in Your Marketing Efforts

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cnn – puma car – green movement

Tina Gerhardt: Germany’s Burgeoning Anti-Nuclear Movement Promises to Derail Merkel’s Energy Policy

Eco Friendly Products and the Green Movement

Why are green industries criticized for profiting off of the environmental movement?

Movement urges Agawam to go green

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