International Market for Sustainable (Green) Apparel

Chapter 1: Executive Summary

Scope and Methodology Packaged Estimates 2007 Retail Sales of Sustainable Apparel at $3 Billion Table 1.1 2007 International Sustainable Apparel Market, by Sales Estimates per Fabric Type, in Millions of Dollars Table 1.2 2007 International Sustainable Apparel Market, by Percentage of Fabric Type Defining Sustainable Apparel Fibers and Materials for Sustainable Apparel Organic Cotton Organic Trade Association Voluntary Fiber Processing Standards Give Way to GOTS Organic Cotton Grows Worldwide to Meet Greater Demand Historic Sales Estimates for Organic Cotton Market Organic Wool Other Organic: Linen, Leather Hemp Commercial Hemp Market for Fiber Is Growing, But Not Without Obstacles Bamboo Silk Eco-Friendly Lyocell Recycled Fibers Dyes, Processing and Finishing Social Justice and Ethical Labor Practices Packaging and Distribution Design and Life Cycle Categories of Sustainable Apparel Standards and Regulatory Framework Organic Standards National Organic Program Standards Labor Standards Oeko-Tex Standards The Marketers Characteristics of Marketers Shift Toward Sustainability for Existing Apparel Designers and Brands Pioneering Organic or Sustainable Marketers Twenty-First Century Sustainable Apparel Companies Marketing, New Products and Trends Sustainable Apparel Market Now Attracting Designers Sustainable Apparel Event at New York Fashion Week Media Coverage Accelerating Trade Magazines Focus on Industry and Supply Chain E-Media Presence Via Sustainable Fashion Blogs New Products, Trends, and Emerging Designers and Entrepreneurs Developing New Materials for Sustainable Apparel New Trends in Fiber Processing, Dyes, Finishes, and Fabric Treatments Environmental Awareness in Production Facilities Who’s Making the Clothes, and How Are Workers Treated? New and Emerging Designers, Entrepreneurs, and Collections Sustainable Apparel Supply and Distribution Chain Organic Cotton Production Concentrated in India, Turkey Hemp Production in China, Europe Organic Wool Production Centered in Australia, New Zealand Farm-Retailer Partnerships Global Production Capacity Projected to Grow With Constraints Table 1.3 Global Sustainable Fiber and Garment Production Capacity (2007-2012) Mass Market Consumer Goods Retailers Become Major Players in the Market Department Stores Implement Sustainable Apparel or Organic Cotton Programs Outdoor Retailers Lead in Sustainable Apparel Fashion, Baby Clothes in Specialty Boutiques and Shops Marketer Websites and Online Eco-Boutiques Making Inroads Market Share by Type of Retail Outlet Table 1.4 Market Share by Retail Outlet of Sustainable Apparel The Sustainable Apparel Consumer The Sustainable Apparel Consumer is a Values-Based Shopper IRI Data Show Viable Market for Sustainable Products and Packaging Table 1.6 Sustainability Factors Influencing Store Selection: Percent of Consumers Ripening Marketing Opportunities Future Trends and Opportunities Opportunities for Growth and Market Penetration Evolving Design Concepts Evolving Technologies and Practices Evolving Consumer Expectations Consumer Education Essential to Success Conclusion: The Future of Sustainable Apparel

Chapter 2 Market Definition, Size and Growth

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